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We make a difference for your campaign

In a society with information overload where today’s consumers are bombarded daily with commercial impression, it can be difficult to find one’s footing. The media landscape is in flux and many new media channels emerge on the market. This opens up a range of new opportunities, but at the same time makes it harder to pinpoint the place to spend your marketing budget in order to hit the target group in the best possible way.

At Face Media, we coordinate and produce your company’s media plan from the initial organisation of procurement, monitoring and evaluation.

We believe that successful communication equals simple communication and this is common to all of our services.

Media consulting

Our media consulting services are targeted and tailored to meet the client’s specific needs. Face Media’s competent employees provide quality-oriented consulting across all types of media and have a business expertise enabling them to give professional and relevant advice on how to hit the target group as precisely as possible.

During the consulting process, the media consultant involves the client’s current media platform. Face Media’s consultants respect that in previous media strategies certain media have worked for the client and others have not. We employ the client’s experience, our own extensive experience and theoretical analysis to ultimately achieve the best possible media mix which is the foundation for the media plan.

The consulting process is built on cooperation and dialogue between the consultant and the client; Face Media’s consultant work for and with the client. As an agency, we take into consideration the client’s media experience, budget and resources and consequently, our consultants work pragmatically, provide an overview and optimise the planned campaign in collaboration with the client.

As the media world today is changing more rapidly than ever and user behavior can no longer be boxed in, it is essential for our consultants to be proactive and not allow the analytical process to stand alone. We believe that consultancy is a dynamic, on-going process in which the client’s, but also the media’s, creativity is a natural ingredient. Throughout the entire media consulting process, our consultants are in close dialogue with the media to create the most effective and proactive angle on the media selection.

Media planning

In the media planning, it is the media consultant’s responsibility to frame the creative process from the consulting process, creating structure, overview and a common thread through the chosen media mix. Working with the client, the consultant is project coordinator, planner and manager.

Media planning is a dynamic, on-going process for both the client and the consultant where changes and additions might occur along the way. Maybe, a new media has to be added to the media mix or a campaign period has to be moved to another period. Our consultant takes responsibility for the media planning and has an on-going dialogue with the client and the media throughout the entire process.

The media planning is structured into a media plan which contains information such as media channel(s), readership, format, placement and reach within the target group. The time frame of the media plan can vary from client to client and may be developed to control the annual budget, but may also be designed for a shorter period of time. The media plan is tailored to meet the client’s needs and it is a guiding tool and a daily frame of reference which provides the client with an overview.

Campaign management

To conduct a campaign you need management – both in the initial phase, but even more so during the practical implementation phase. A media plan is an important campaign management tool and should be manageable and, not least, of practical us to the client.
The media plan forms the basis for a material sheet which provides a good overview of material deadlines and material requirements/formats. The consultant draws up the material sheet as a tool for the client to give her/him an orderly workflow. In the campaign management, our consultants handle everything from contact to the media – both in terms of gathering and negotiating prices to delivery of materials before deadline.

With Face Media as responsible campaign manager, we control all sub processes in the individual campaign. With a safe campaign management, our consultants and clients will hit the target, the risk or errors during the process in minimised and the total yield of the campaign is optimised.

Analysis

We work in a proactive process where we are constantly in dialogue with the client enabling us to solve any problem which might occur, immediately. Our consultant is highly attentive to the fact that the analysis data the client receives is not just another dust gathering report but rather data transformed into action oriented knowledge. By employing the appropriate analyses, the media plan becomes a plan of action for targeted and effective communication.

To burn through the media, it is important to know your target groups. By conduction a target group analysis, we obtain answers on a series of questions as to the nature of our client’s customers; how old they are, where they live, gender, income, family situation etc. We will locate their media use and consumption habits. The analysis assists us in categorising the client’s market and adapting communication to the target group. The target group analysis is an important and natural part of our media consultancy and planning, and it is the basis of the campaign and the question of how our clients reach their target audiences.

When a campaign is conducted, it must be evaluated and the impact measured. It is important to examine whether the campaign message reached the target group in order for the client to know what they have achieved from the campaign. During the evaluation phase, we conduct, among other things, a post-test (based on a pre-test) and qualitative/quantitative analyses to indentify various parameters such as brad awareness, target group and competitor analysis. We conduct an evaluation to determine whether the objective of the media plan has been met and to gather experience and thus provide a basis for the client’s future media strategy.