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With limited financial resources, PlayHugeLottos had success in a creative campaign
In the campaign “Find the Ball”, 1000 giant lottery balls were thrown into fountains located in different Copenhagen areas. The lottery balls were made from big beach balls in various colours – 10 were gold balls on which a code was written. With this code, you could play on PlayHugeLottos.com for 1000.00 DKK. The campaign was launched for less than 500,000.00 DKK and also featured a targeted advertising using radio, print, TV and PR. The campaign enabled PlayHugeLottos to target their audience distinguishedly and creatively.
About PlayHugeLottos
PlayHugeLottos.com is a British company providing a wide range of lotteries, e.g. the common European EuroMillions/SuperEna which entered the Danish market in 2008. Read more here www.playhuge.com
If you want detailed information about this case, please send an e-mail to info@facemedia.dk.