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TV campaign has increased sales figures for Monini
In the campaign for Monini, we managed to raise brand awareness with over 7% in Denmark. Face Media has run a selective and targeted TV campaign for Monini which resulted in a significant sales increase in the Danish market. With a campaign of a financial provision of less than one million DKK, we managed to achieve a significant effect on the Danish market for extra virgin olive oil.
About Monini
Monini is a family owned business run by the third generation in the family. It is located in the city of Spoleto in the Umbria region, also known as Italy’s green heart. The Monini family is known for its extra virgin olive oil. Their mission is “…to share the love and passion for Extra Virgin Olive Oil by offering a product with superior quality and an unmistakable taste, with the conviction that good things distinguish themselves and stand the test of time.” (Quoted from www.monini.com 26.10.2010)
If you want detailed information about this case, please send an e-mail to info@facemedia.dk.